About Us

Hi, I’m Subhalaxmi - but you probably know me as Cheeky!

The Cheeky DNA started as my little corner of the internet where I made sketch comedy videos, and somehow, 300K+ of you decided to join me. Soon, you wanted to know more about my life - so I started Cheeky Vlogs to take you along.

In 2020, I got married to my college sweetheart, Vignesh, and we moved into our first space. Setting up that home lit a spark in me - I fell in love with interiors. But I also realized how hard it was to find well-designed, budget-friendly pieces. That’s when The Cheeky DNA store was born - to bring you functional, aesthetic, and fun things that make everyday life a little more beautiful.

And now, we’re taking the next step with Barsa - my childhood name, which means rain. This clothing line is my love letter to women who, like me, are constantly moving through seasons of change. Our pieces are effortless, breathable, and designed to grow with you - whether you’re working, traveling, expecting, postpartum, or just living your best everyday life.

This is just the beginning. I can’t wait to see a little bit of Cheeky in your homes and closets!